About When Search Meets Web Usability

The user experience is a fluid event that frequently starts on Google and, if you're lucky, ends with a sale on your site. Creating a satisfying user experience is key to maximizing search effectiveness and getting conversions.

When Search Meets Web Usability, by search engine optimization (SEO) and website usability experts Nick Musica and Shari Thurow, will help you bridge the gap between search engines and your website. But it will also help you improve your visitors' experience once they get to your site.

By understanding the wide variety of strategies and sometimes surprising behaviors that users employ when seeking information on the web, information architects, web designers and developers, search engine optimizers, and usability professionals can build better interfaces and functionality into their websites.

• Chapters
  View the Table of Contents - see what you can learn from When Search Meets Web Usability.

• Contributors
  Read more about our SEO and usability technical editors, illustrator, and other contributors.

For more information about our search usability™ expert reviews, website usability services, and search engine optimization (SEO) services, please fill out our contact form or call us at 847-426-4256.