When Search Meets Web Usability Chapters

When Search Meets Usability is a book that unites the fields of search engine optimization (SEO) and website usability, teaching web designers and developers, SEO professionals, information architects, and usability professionals how to successfully accommodate searcher behaviors on websites and deliver a positive user experience.

Below are details of the chapters in When Search Meets Web Usability:

• Foreword by Peter Morville
  
  
• Introduction
  
  
• Chapter 1: Understanding Search Usability
  • Differing Perspectives on Search
  • The Scent of Information
  • Why Search Usability is Important
  • Conclusion
    
    
• Chapter 2: The Scent of Information and Web Search Engines
  • Differing Perspectives on Querying Behavior
  • How to Provide Information Scent in Search Listings
  • 3 Types of Search Engine Queries
    
    
• Chapter 3: Navigational Searches -- Where Can I Go?
  • Navigational Intent
  • Search Listings and Navigational Queries
  • Navigational Query Indicators
  • Optimizing for Navigational Queries
  • Conclusion
    
    
• Chapter 4: Informational Searches -- What Can I Learn?
  • Informational Intent
  • Search Listings and Informational Queries
  • Navigational Query Indicators
  • Optimizing for Informational Queries
  • Conclusion
    
    
• Chapter 5: Transactional Searches -- What Can I Do?
  • Transactional Intent
  • Search Listings and Transactional Queries
  • Transactional Query Indicators
  • Optimizing for Transactional Queries
  • Conclusion
    
    
• Chapter 6: The Scent of Information and Landing Pages
  • Scanning Behavior
  • Fostering Orienting Behavior
  • Pogo-sticking: Negative Search Behavior
  • Conclusion
    
    
• Chapter 7: Search Usability and Your Site's Success
  • Search Usability Metrics by Site Type
  • Search Usability for Employee Intranets
  • Common Search Usability Goals
  • Conclusion
    
    
• Chapter 8: Search Usability is Everyone's Job
  • The Hole in the Fence: A Story About Perspective
  • It Takes a Village to Build for Search Usability
  • Conclusion
    
    
• Chapter 9: How to Improve Your Website's Search Usability
  • Ideal Test Participants
  • Reverse Card Sort Test
  • One-on-One Field Interviews
  • Functional Salience Test
  • Home Page Expectancy Test
  • Eight-Second Usability Test on Content Pages
  • Observe Navigational Web Searches
  • Review Site Search Data
  • Brand Perception Test
  • Check Your Error Messages
  • Free Exploration Test
  • Deconstructing Common Myths and Misconceptions
  • Conclusion

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