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About When Search Meets Web Usability
About the author
Bonus materials
Frequently asked questions

"...the focus is squarely on the user — specifically, on searcher needs and behavior, and how you can design your website to satisfy those needs and accommodate the behavior in a way that leads to fulfillment of your ultimate goal: conversion."

--Chris Sherman, Executive Editor,
Search Engine Land

Our services

To view details about the search optimization, website usability, information architecture services we provide, please select one of the links below:

Search usability™ expert review

Search usability™ expert reviews are a cost-effective and quick means of analyzing the findabilty of your website content. The goal of a search usability™ expert review is to evaluate the findabilty of your website’s content and address problems that are a delivering a poor experience to your users and as a result, could be limiting the success of your website.

Search usability™ expert reviews involve experienced search professionals who evaluate the organization of your website and individual page layouts with regard to search usability™ best practices. Clients receive a detailed, prioritized list of recommendations to correct confusing elements of the current or proposed site design. The result is a tailored redesign solution that leads to a positive user experience and an improved search engine visibility.

Quote request

Website usability testing

Website usability testing is a method by which the efficiency of your website is determined by putting real users in front of your website and recording their results. The goal of website usability testing is to see if your users can complete the tasks your website is meant to accomplish.

Website usability testing is one of the most reliable research methods as it involves one-on-one direct interaction with real users. We utilize a complete range of services for progressive testing of websites -- formative and summative usability tests, including:

  • Card-sort tests
  • Performance tests
  • Exploration and expectancy tests
  • Sample-of-one tests
  • And more...

Quote request

Information architecture (IA)

The goal of an information project is to create a user-friendly site architecture and intuitive navigational system to help users find what they are looking for and convert into customers. What makes our IA services unique is that we understand how people locate and discover information - via navigation/browsing and search/querying.

A solid information architecture also helps maintain consistency and usability integrity of the site as it is expanded in the future. A search-engine friendly information architecture is crucial for a site's long-term success.

Our IA deliverables provide a clear taxonomy, navigation labeling, and related page interlinking for the entire site. The site map includes organization of all content on the site into intuitive categories and subcategories and naming of the groups based upon results of research and testing results.

Deliverables include:

  • Discovery
  • Content inventory
  • Usability testing
  • Recommended site map (wayfinder)
  • Follow-up consultations on wireframes and prototypes

Quote request

Wireframe and prototype development

Wireframe are visual guides, like architectural blueprints, that communicate the organization of a website’s pages. Wireframes also help define the relationship between pages, which is a key element in search usability.

Types of pages that are typically included in wireframes are:

  • Home page
  • Site map
  • Customer Service/Help/FAQs pages
  • Category pages (multiple)
  • Subcategory pages (multiple)
  • Content pages • News pages
  • Forms (login, register, contact)

All of our wireframes have been usability tested and verified for search engine friendliness. Wireframes are used as a blueprint for programmers to create templates for content entry.

Prototypes are what many people consider to be the design of the website. Prototypes includes the graphics that make up the look and feel of the website. Collectively, wireframes and prototypes are the elements used to define what your website looks like and how it is organized at a per-page level.

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Search engine optimization (SEO)

Search engine optimization is designing, writing, and coding (in XHTML) your entire website so that there is a good chance that the right pages will appear at the top of search engine queries for your selected keywords and keyword phrases. SEO is not optimizing for search engines only. SEO is optimizing for people who use search engines.

Some of our SEO services include:

  • Keyword research and analysis
  • Search-engine friendly copywriting
  • Search-engine friendly website design
  • Link development
  • Image search optimization
  • Video optimization
  • Site submission and monitoring
  • Managing duplicate content delivery
  • Site analysis
  • SEO training

Please contact us if you would like us to prepare a customized proposal or training agenda for your company.

Quote request

For more information about our search usability™ expert reviews, website usability services, and search engine optimization (SEO) services, please fill out our contact form or call us at 847-426-4256.


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